After the official pre-sale of the Yuan PLUS, Han and Tang models in the European market, BYD ’s layout in the European market has ushered in a phased breakthrough. A few days ago , German car rental company SIXT and BYD signed a cooperation agreement to jointly promote the electrification transformation of the global car rental market. According to the agreement between the two parties, SIXT will purchase at least 100,000 new energy vehicles from BYD in the next six years.
Public information shows that SIXT is a car rental company founded in Munich, Germany in 1912. At present, the company has grown into one of the largest car rental companies in Europe, with branches in more than 100 countries and regions around the world and more than 2,100 business outlets.
According to industry insiders, winning SIXT’s 100,000-vehicle purchase order is an important step for BYD’s international development. Through the blessing of the car rental company, BYD’s global business will extend from Europe to a wider range.
Not long ago, Wang Chuanfu , chairman and president of BYD Group, also revealed that Europe is the first stop for BYD to enter the international market. As early as 1998, BYD established its first overseas branch in the Netherlands. Today, BYD’s new energy vehicle footprint has spread to more than 70 countries and regions around the world, covering more than 400 cities. Taking advantage of cooperation to enter the car rental market According to the agreement between the two parties, in the first phase of cooperation, SIXT will order thousands of pure electric vehicles from BYD. The first vehicles are expected to be delivered to S customers in the fourth quarter of this year, covering Germany, the United Kingdom, France, the Netherlands and other markets. In the next six years, Sixt will purchase at least 100,000 new energy vehicles from BYD.
SIXT revealed that its first batch of BYD models to be launched is ATTO 3, the “overseas version” of the Dynasty series Zhongyuan Plus. In the future, it will explore cooperation opportunities with BYD in different regions of the world.
Shu Youxing, general manager of BYD’s International Cooperation Division and European Branch, said that SIXT is an important partner for BYD to enter the car rental market.
This side reveals that, taking advantage of SIXT’s cooperation, BYD is expected to further expand its share in the car rental market, and this is also an important way for BYD to step into the European market. It is reported that BYD will help SIXT achieve the green goal of reaching 70% to 90% of the electric fleet by 2030.
“Sixt is committed to providing customers with personalized, mobile and flexible travel services. The cooperation with BYD is a milestone for us to achieve the goal of electrification of 70% to 90% of the fleet. We look forward to working with BYD to actively promote automobiles. The rental market is electrifying,” said Vinzenz Pflanz, Chief Commercial Officer at SIXT SE.
It is worth mentioning that the cooperation between BYD and SIXT has aroused great repercussions in the local German market. Local German media reported that “SIXT’s large order to Chinese companies is a slap in the face to German automakers.”
The above-mentioned report also mentioned that in terms of electric vehicles, China not only has a treasure trove of raw materials, but also can use cheap electricity for production, which makes the EU’s auto manufacturing industry no longer competitive.
BYD accelerates its layout in overseas markets
On the evening of October 9, BYD released the September production and sales express report, showing that the company’s car production in September reached 204,900 units, a year-on-year increase of 118.12%;
In the context of the continuous rise in sales, BYD’s layout in overseas markets is also gradually accelerating, and the European market is undoubtedly the most attractive sector for BYD.
Not long ago, BYD Yuan PLUS, Han and Tang models were launched for pre-sale in the European market and will be officially launched during this year’s Paris Auto Show in France. It is reported that after the Norwegian, Danish, Swedish, Dutch, Belgian and German markets, BYD will further develop the French and British markets before the end of this year.
A BYD insider revealed to the Securities Times reporter that BYD’s auto exports are currently mainly concentrated in Latin America, Europe and the Asia-Pacific region, with new exports to Japan, Germany, Sweden, Australia, Singapore and Malaysia in 2022.
Up to now, BYD’s new energy vehicle footprint has spread over six continents, more than 70 countries and regions, and more than 400 cities. It is reported that in the process of going overseas, BYD mainly relies on the model of “international management team + international operation experience + local talents” to support the steady development of the company’s new energy passenger vehicle business in various overseas markets.
Chinese car companies speed up to go overseas to Europe
Chinese car companies collectively go overseas to Europe, which has put pressure on European and other traditional car manufacturers. According to public information, more than 15 Chinese auto brands , including NIO , Xiaopeng, Lynk & Co, ORA, WEY , Lantu , and MG , have all targeted the European market. Not long ago, NIO announced the start of providing services in Germany, the Netherlands, Denmark and Sweden. The three models of NIO ET7 , EL7 and ET5 will be pre-ordered in the above-mentioned four countries in the subscription mode. Chinese car companies collectively go overseas to Europe, which has put pressure on European and other traditional car manufacturers. According to public information, more than 15 Chinese auto brands , including NIO , Xiaopeng, Lynk & Co, ORA, WEY , Lantu , and MG , have all targeted the European market. Not long ago, NIO announced the start of providing services in Germany, the Netherlands, Denmark and Sweden. The three models of NIO ET7 , EL7 and ET5 will be pre-ordered in the above-mentioned four countries in the subscription mode.
The latest data released by the National Passenger Vehicle Market Information Joint Conference shows that in September, the passenger car exports (including complete vehicles and CKD) under the statistical caliber of the Passenger Vehicle Federation were 250,000, an increase of 85% year-on-year. Among them, new energy vehicles accounted for 18.4% of total exports.
Specifically, the export of self-owned brands reached 204,000 in September, an increase of 88% year-on-year and a month-on-month increase of 13%. Cui Dongshu, secretary-general of the Passenger Federation, revealed that at present, the export of self-owned brands to the European and American markets and the third world markets has made a comprehensive breakthrough.
BYD insiders told the Securities Times reporter that various signs and actions show that new energy vehicles have become the main growth point of China’s auto exports. In the future, the global demand for new energy vehicles is still expected to increase. China’s new energy vehicles have first-mover industrial and technological advantages, which are more accepted overseas than fuel vehicles, and their premium capacity has also been greatly improved; at the same time, China’s new energy vehicles have a relatively complete new energy vehicle industry chain, and economies of scale will bring Due to the cost advantage, China’s new energy vehicle exports will continue to improve.
Post time: Oct-12-2022